The new wife and brother-in-law and I went to Ikea tonight. I hate Ikea. Here’s why:
Ikea built its image on inexpensive, fairly decent, vaguely trendy furniture. You can get a dining room table and 4 chairs for about $89 if you try hard enough, and unlike other cheap furniture your dining room will actually look pretty good for under $100. It’s a great concept.
Now, I’m an information architect, among other things, and I despise the way Ikea designs their store, their instructions, and just about everything else. But more on that in a bit.
I hate Ikea because it’s like walking into the home furnishings equivalent of a demilitarized zone. Men stagger around carrying catalogues with dog-eared pages and words like “Sjlubdanic” and “Jerker” circled in black ink. Women walk around starry-eyed with their husbands, pointing out decorative aluminum stones (Malmsteen, $14.99) and saying, “Oh, honey, those would look great on our new nightstand.” They haven’t told their husbands yet that they’re getting new nightstands, of course (Bjorgen, $129 each, some assembly required). That comes 30 minutes later in Section 8b of the store.
I hate Ikea because they have managed to take something with a strong philosophical and ergonomic aesthetic (Scandinavian furniture design), neuter it, brand it, and turn it into a fun family event with convenient parking. When you walk through the warehouse store, you realize that you don’t have the Terbo picture frame ($24.99) but you could probably use one, and you also realize you need a new set of pots and pans (Kjarlstad, $29.99), and then before you know it you’re at the finish line with a $354.28 charge on your VISA card.
I hate Ikea because you can spend $354.28 on particle board furniture and feel like you “got a good deal.”
Most of all, I hate Ikea tonight because I bought the Omar.
The Omar is an iron wine rack that holds 4 bottles per shelf and comes with 4 shelves. It was $29.99, like almost everything else at Ikea. But this time, they threw me a curve: They neglected to include the bag containing all of the joining pieces within the Omar box.
I got home, all excited to put together my new 16-bottle wine rack, which only cost $29.99 before tax, only to discover that step 1 of the instructions showed the assembly of a bunch of little parts that I didn’t get. I looked closer and saw that I was missing fully 75% of the parts that are supposed to comprise a completed Omar. Pretty crappy if you ask me.
So now I hate Ikea because I have to make the 40-minute drive back down to the warehouse store to return this Omar and get a new Omar, which I’m sure will be a hellish process. Everyone who works at Ikea appears to be either 14 years old or 73 years old. Perhaps that’s an oddity of the Seattle-area store, but it seems about right.
Anyway, I’ve got 6 bottles of Radio-Coteau coming in a few weeks, plus 6 more bottles of Domaine Drouhin at about the same time. I have about 4 other bottles of wine that I need to put down somewhere, if not in the overcrowded wine fridge. Clearly I need an Omar. I just wish I had all the right parts to put Omar together.