Pinotblogger has a good marketing idea…
I just took a look at Pinotblogger and saw this post. Terrific idea! I look forward to getting my T-shirt, wearing it to work (where a bunch of other wine enthusiasts also happen to work), and getting a photo of myself wearing the shirt so I can get that review bottle of wine.
I have been thinking a lot about the way I review wines here, and I think I’d like to avoid scores and rankings and such. I’m also not going to pull any punches either. That means if Capozzi Winery’s wine doesn’t taste good, I’ll explain why I think so. If it does taste good, I’ll explain why I think so. The key, though, is what I think about the wine since this is my blog and these are my taste buds (not shown). While I don’t really want any “cease and desist” letters like Cam Wheeler received, I doubt that will happen because, hey, I get an average of 136 visits per day right now but they’re mostly bots. Damn those bots!
Anyway, I wish Josh luck with his marketing scheme and I hope he continues to innovate like this!
August 8th, 2006 at 2:12 am
Thanks for the heads up, I doubt they’ll ship to Australia, but it doesn’t hurt to try ;)
I read your comment over there about keeping unfinished bottles - the best way I’ve found is to get some half bottles and if I’m only going to drink half a bottle immediately totally fill the empty half bottle, minimising air contact to a few seconds and then putting it in the fridge. Wines stay quite fresh this way since they had hardly any oxygen contact.
August 8th, 2006 at 9:43 am
That’s a very good idea! I’m happy to hear some advice from someone who has had plenty of wine before; I haven’t quite had enough experience drinking at home yet to know whether a method such as this one would work, so this is good to hear! Do you ever pump the air out of the bottle too, or is that just a useless thing to do?
August 8th, 2006 at 2:34 pm
I’ve found that with pumping air out of the bottle with those vacuum pumps, it can remove some of the aromatics of the wine as well as the air and to me it generally smells flatter afterwards. I haven’t yet tried any of the gas based solutions but some friends say that it works quite well.
August 8th, 2006 at 4:42 pm
I have a can of nitrogen but I’m a little worried as to whether I’m doing things right. It seems like the nitrogen would just sort of blow around into the bottle and then dissapate…but maybe not. In my experience, it works great to use nitrogen once, but then if you use it again on the same bottle after pouring more wine the remaining liquid doesn’t hold up too well.